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March 3, 2011 10:49 AM

FIRST LOOK: Queen Latifah & Olivia Wilde as Disney Villains!

Some big names are lending their famous faces to Disney -- with Queen Latifah, Jeff Bridges, Olivia Wilde, Alec Baldwin and Penelope Cruz all posing as some of the company's most beloved characters!

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The shots, done by famed photographer Annie Leibovitz, are part of Disney Parks' 'Let the Memories Begin,' campaign -- which show Latifah as Ursula the Sea Witch, Cruz and Bridges as Beauty and the Beast, Wilde as the Evil Queen and Baldwin as her trusted man in the mirror.

The photos will debut in April issues of
O, The Oprah Magazine, People, People En Espanol, Real Simple, Essence, and InStyle.

Check 'em out -- plus some behind-the-scenes shots from the photo shoot!

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