Supermodel Gisele Bündchen has been parading around in her underwear for over a decade without drawing complaints. But a sexy new commercial featuring the Brazilian bombshell has angered the government in her native Brazil. Watch it below:
In the ad, a fully clothed Gisele tells her off-screen beau that she wrecked the car. A voiceover tells her to "use her charms." She then delivers the same news wearing nothing but Hope bra and panties, for which she gets a thumbs up.
Brazilian officials released the following statement (excerpted in The Guardian) after receiving six complaints from viewers:
"The campaign promotes the misguided stereotype of a woman as a sexual object of her husband and ignores the major advances we have achieved in deconstructing sexist practices and thinking."
"The model, Gisele Bündchen, encourages Brazilian women to use their 'charm' ... to lessen possible reactions from their partners," the statement asserts. It further claims the commercial infringes upon two articles of the Brazilian constitution with "discriminatory content against women."
Sandra Chayo, the head of Hope lingerie, told The Guardian, "Gisele can testify that all of the situations shown in the campaign are jokes about daily life (and) in no way should they be taken as being depreciative of the feminine figure. It would be absurd for us, who make a living off the preferences of women, to do anything to devalue our main consumer."
Whether or not the ad is sexist, the controversy has brought attention to the brand far more than any airtime would. Do you think the Hope lingerie ad is sexist? Tell TooFab in the comments below!
