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Kim Kardashian Dumped ... For A Dog?

0110_kardashian_articleKim Kardashian and her overexposed family made our list of "Things We Want to Go Away in 2012."

Apparently, one retailer seemingly agrees with us.

Sketchers has dropped the reality star in favor of another spokesperson ... or should we say ... spokesanimal. Last year, the footwear company featured Kim in their Shape-Ups Super Bowl ad. This year, a French bulldog will be promoting their newest shoes on game day.

The ad features the bulldog racing a pack of greyhounds in a pair of GoRUN shoes. Another reality star/mogul, Mark Cuban, appears in the ad.

"I'm not Kim Kardashian," Cuban told USA Today. "But one of the things I do know is high technology and how to use it."

There's no love lost between Sketchers and Kim though. "Kim got us more attention than we ever dreamed," Skechers Fitness president Leonard Armato said.

Skechers CEO Robert Greenberg went on to add, "While Kim's contract with Skechers simply came to an end at the end of last year, we continue to have a great relationship with her as we do with all the other talent who have worked with the brand over the years. To say that she was 'dropped' or 'replaced' is misleading and untrue. Skechers has enjoyed and continues to enjoy the relationship with Kim, and in fact we continue to discuss ways that we may work together in the future."

The bottom line is -- Kim did it last year, a dog is doing it this year. Was she really dropped for a pooch? You be the judge.

Check out Kim's commercial from last year below.

Comments (10)

virgosiempre:  1115 days ago

Why are Skechers being such wimps? Everyone needs to drop them. They have duped the world and should never be emulated.

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Mimi:  1115 days ago

well, it's an improvement

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pandoraspocks:  1115 days ago

Maybe E should replace all the ridiculous Kardashian show's with show's about dogs.

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marepilwar:  1115 days ago

oh god, come on.. she wasn't dropped.. like they said her contract ended, it wouldn't be as interesting to use her two years in a row! Everyone seriously needs to stop hating on the Kardashians, they are SUCCESSFUL business women, who KNOW what they are doing! Women sleep with A-List actors and "rappers," and also make rated X movies all the time and never come up on top, very RARELY do we see women making it big from sex tapes, those women are known as trash after that, at least Kim K has done something right, made herself a wonderful business women, model, and an okay actress/singer. So seriously people stop with the hate. ;)

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Rocko:  1115 days ago

We can all help get rid of Kim too! Sign the petition at

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Cheri:  1114 days ago

Thank you Sketcher, now I can buy a pair, I have not brought a pair sense you put that trash on as your spokesperson. Love your shoes

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Jen:  1114 days ago

Marepilwar - Okay actress/singer? Ha. Your comment lost all credibility. She's talentless and a POOR role model who will do anything for cash as will her starved for media attention family. And no, not all celebrities follow suit. It's not hate, it's a desire for her image to go away so we don't have to see it blasted everywhere anymore. Replace her with someone with talent and morals - a good role model for young girls.

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Anonymous:  1109 days ago

ive never bought sketchers but now i will

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