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Beyonce Whitewashed Again for New CD Promo?

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If that ad above didn't have "Beyonce's name at the top of it, would you know that it was her?

The singer is in hot water again after a new promo for the re-release of her album "4" hit the Internet this week, appearing to show the singer with lighter skin than she has in real life.

This isn't the first time the new mother has been under fire for digitally altering her shade: Back in August 2008, TMZ claimed L'Oreal whitewashed Beyonce in one of their print ads.

See the ad below:

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At the time, L'Oreal claimed "It is categorically untrue that L'Oreal Paris altered Ms. Knowles' features or skin tone in the campaign for Feria hair color."

What do you think of the new ad? Sound off below!

Comments (14)

Isabel Lazo:  1009 days ago

that definitely doesn't even look like her! wth?

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MaryLou:  1008 days ago

I just don't understand why she does this. Is she really that insecure about herself. Just be who you are and not try to look like someone else. It's really embrassing.

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JJ:  1008 days ago

sorry bee; it does not look like u

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Khadine:  1008 days ago

I know that Beyonce has really light skin, but this does look lighter that the usual. I guess white sells.

People should'nt be shocked though. They do this in advertising all the time. The more ambiguous your race looks the easier it is for all races to identify with you. They want the person to be able to pass for any race.

White, Black, Hispanic, Arab etc.
This way your products reaches more people and after all thats what their aiming for.
Beyonce however carries enough weight in the industry to prevent this from happening to her images, and as a roe model to millions of girls she should do better.

Likes 0 Dislikes 0

tori:  1008 days ago

Don't like her white,she's beautiful the way she is naturally. Whoever is photoshopping the photos should be blamed.

Likes 0 Dislikes 1

Freddy Turner:  1008 days ago

I love and her looks,, But it is very sad that they went over Board.
Black is Black and thats that and they need to stop that Bull----.

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Anonymous:  1008 days ago

blacks need to protect their blackness and defend black womanhood at all costs even jesus our natural father has been whitewashed and he was blue-black with nappy hair,.course lambswool,have some pride blacness is everything there is no where else for us to go now but up,

Likes 0 Dislikes 1

Anonymous:  1008 days ago

blacks need to protect their blackness and defend black womanhood at all costs even jesus our natural father has been whitewashed and he was blue-black with nappy hair,.course lambswool,have some pride blacness is everything there is no where else for us to go now but up,

Likes 0 Dislikes 0

kg:  1008 days ago

With all due respect, this is not a photoshopped effect. This is an overexposed picture designed to push the highlights. It is done all the time to white people. How many Caucasians do you know with totally white skin?

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betterdaysahead:  1007 days ago

Ok... im so WHITE THAT IM ALMOST BLUE! i always think that brown skin is so pretty whether its moaca , brown, milk choclate or whatever. maybe because its not the skin i have and women always want what they don't have but...Beyonce is one of the most beautiful women in the world! her skin is gorgeous the way it is... why do they do that?

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sparklegirl33:  1007 days ago

notice how much she actually looks like Rhianna- same pose, same costume, same hair...

then view it sideways on so you're looking at her stood up, you wouldn't even know it was Beyonce- it looks more like an ageing drag

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sparklegirl33:  1007 days ago

notice how much she actually looks like Rhianna- same pose, same costume, same hair...

then view it sideways on so you're looking at her stood up, you wouldn't even know it was Beyonce- it looks more like an ageing drag

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skylark211:  1006 days ago

She/we knows who/what she is...it could be the lighting...what difference does it make what color she "looks" in a photo. Too much insecurity me thinks!

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JAIME:  1006 days ago

SHE'S AFRICAN AMERICAN AND LOREAL SHOULD BE ASHAMED TO PUT HER AS SHES WHITE SHES LIGHT SKIN AND HAS NICE FEATURES BUT YOU CANT DO THAT SHE SHOULD HAVE TOLD THEM ABOUT IT

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