Bad girl gone sporty!
Rihanna announced back in December that she would be the new creative director of Puma's women's training line – and now we're getting a sneak peek at her first ad!
The brand shared a pic from their Forever Faster campaign on Wednesday morning, showing RiRi in a crop top, leggings, visor and the chic Pulse XT sneakers.
“An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT, worn by @badgalriri. #ForeverFaster,” they captioned the shot.
The popular shoe company is thrilled to have the singer on board to create new styles for their portfolio – and we can see why!
“Signing Rihanna is a fantastic step for Puma,” chief executive Bjorn Gulden tells WWD. “Her global profile, her charisma and individuality, her ambition --- all these things make her a perfect ambassador for our brand.”
“I love designing. I've always enjoyed it,” the singer adds. “The thing I love most is the unexpected result between my brand and theirs, the combination, the marriage – it's like having a baby.”
We can't wait to see what else this collaboration brings – what do you think of her first ad? Sound off in the comment section below!
