Looks like Sheilds jumped on the band wagon of what the Canadian salon is getting so much attention for right now. He's quick to have turned this around must have saw it on Perez and thought "time for a photoshoot!". Don't know how I feel about that. Is he taking something they did and trying to make it a trend? Wonder if he's also now receiving death threats like the young woman who owns the Canadian salon.
Notice how long ago these guys did this thing.. http://www.facebook.com/photo.php?fbid=10150395292730206&set=a.10150395289750206.610405.713520205&type=1&656 days ago
http://www.marketingmag.ca/656 days ago